AMAZING BASE®: Made from micronized minerals, which have an SPF 20. The loose mineral powder is a concealer, foundation, powder and sunscreen all in one. Use it wet or dry. Contains algae extracts which, among many beneficial properties, reduce inflammation, soothe sensitive skin, protect against UV radiation and help enhance moisture retention by encouraging rebuilding of the skin’s lipid film barrier. Amazing Base comes packaged in a jar containing 10.5 grams with a sifter and a gold lid. It is available in 17 colors, which are divided into cool, warm and neutral tones. The cool colors have a pink undertone and the warm tones a yellow.
Amazing Base is best applied with our Chisel Powder Brush for normal coverage and with our Flocked Sponge for heavier coverage.
PUREPRESSED® BASE: Made from micronized minerals, which have an SPF 20, contains antioxidants such as pine bark extract and pomegranate extract. Also contains algae extracts which are nutritive for mature skin, soothing for sensitive skin, help prevent moisture loss and protect against damage from UV radiation.
Purepressed Base is slightly sheerer and more matte than the loose powders. It is available in 24 shades ranging from ivory to mahogany. It’s packaged in a compact with a mirror and sponge. PurePressed Base is best applied with our Handi™ brush for normal coverage.
LIQUID MINERALS™: Suitable for all skin types, Liquid Minerals diminishes the appearance of lines and wrinkles, minimizes pores, evens out skin tone and adheres so well, there is minimal transference. No SPF.
The beads or spheres visible in the airless pump are actually liposomes entrapping liposomes. This state-of-the-art technology allows us to encapsulate large amounts of active ingredients, which are then time-released on to the skin. This controlled and sustained release into the epidermis increases delivery by up to 40%.
At the center of the visible spheres lie minerals (mica, titanium dioxide, boron nitride and iron oxides), L-sodium hyaluronate acid (hyaluronic acid) and olive squalane all encapsulated by seaweed lipids. Floating around these larger spheres, like planets around the sun, are microscopic liposomes that individually encapsulate Coenzyme Q10, magnesium ascorbyl phosphate (vitamin C), vitamin K, willow bark extract, chamomile, calendula, and seaweeds (algin, agar and carrageenan.)
The spheres are then suspended in a gel of aloe vera, lavender flower water and vegetable glycerin.
As the makeup is applied and worked into the skin, the body temperature breaks down the liposomes so that they can release their actives in a prolonged time-release action for the ultimate in skin health and protection. This formula has a natural pH of 6 and is so perfectly balanced that it needs no pH adjusters.
POWDER-ME SPF™. Powder-Me SPF can be used on the body and face for a UVB/UVA SPF 30 protection. It contains titanium dioxide and a natural clay dried in the sun and completely free of contaminants and atmospheric pollutants. This ancient clay contains minerals that nourish and calm the skin. So if you do get too much sun, smooth on Powder-Me SPF to help soothe the inflammation. This product crosses all ages and genders and will be a staple year round.
ABSENCE® OIL CONTROL PRIMER: This cream to powder not only eliminates shine and controls sebum but also primes the skin, leaving it with a perfectly smooth surface for the application of any of the mineral bases. Absence keeps color true by forming an attraction barrier between the skin and makeup so that makeup can stay on longer and skin stays shine-free. It also has an SPF 15.
Hydrated silica reduces sebaceous hypersecretion and also helps to regulate the pH balance of the skin; however, it does not affect the skin’s moisture, only the oil. The interaction of oil and makeup is one of the principle causes of color change.
Though it looks white in the compact, it is transparent on the skin and is suitable for all skin types as a primer before applying the bases. It should be part of the daily routine of acne sufferers.
ABSENCE® 2 OIL CONTROL PRIMER: Has all the benefits of Absence but is specifically formulated to complement the global foundation shades.
PUREMATTE™ FINISH POWDER: Use this under or over the mineral base to control oil and shine. Apply with a brush and touch up with the puff provided. There is no SPF in this product.
AMAZING MATTE™ LOOSE FINISH POWER: This translucent loose powder uses rice powder to cut shine. Wear it under or over the mineral bases. Apply with our Handi™ brush or Flocked Sponge. There is no SPF in this product.
BRUSH-ME MATTE™: Made primarily from rice powder, it is absorbent and translucent and works under or over our mineral powders. It removes shine and is ideal for creating a camera ready complexion. The handy self contained brush is perfect for touch ups.
FACIAL BLOTTING PAPERS: These all natural blotting papers are made from organic flax seed, which is more absorbent than rice and linen. Packaged in an elegant gold metal case that can be carried anywhere to absorb excess shine.
BRUSH-ME BRONZE™ 1 and 2: With its own self-contained brush, it’s the perfect tool for highlighting, contouring or bronzing. The natural dome-shaped brush, made from wool, was specially designed for smooth and even product application.
SO-BRONZE™: So-Bronze 1 is a classic terra-cotta color with tiny specks of gold mica, not to add sparkle but to add glow. Best applied with a brush, it is available in full compact size with a mirror. So-Bronze 2 is slightly darker with the addition of a quarter moon of pressed gold powder. Use them separately (put gold on eyes or lips) or swirl the brush over both colors for a truly sun-kissed look.
MOONGLOW and SUNBEAM: Made with 24-Karat food grade gold flakes, this product can be used subtly to create the “Golden Goddess” look. Brush it on cheeks, eyes and lips, or use as an all-over bronzer. With four luxurious shades to choose from, you can mix and match to suit your every mood. Apply this product dry or mix with moisturizer or hair gel to achieve a truly dramatic effect.
PUREPRESSED® BLUSH and EYE SHADOWS: The only ingredients used in addition to those in the bases are the colorants, which are all inorganic except for carmine. All our eye colors are chosen to bring out and enhance the color and shape of the eye. Use the blush or eye shadows wet or dry. (Spritz brush with D2O™, Balance or POMMISST™).
EYE GLOSS: Six shades add sparkle and glamour—and absolute crease-resistance. Shades include Champagne Silk, Brown Silk, Green Silk, Mauve Silk, Grey Silk and Wine Silk. There’s a reason these six beautiful shades are called “Silks,” because that’s the way they go on, and that’s the way they look on the lid. Smooth and luxurious, they won’t crease or smear and will stay on until you take them off.
ARTISTS’ EYES: Six eye shadow shades designed with the professional makeup artist in mind. Includes matte hues of pure black, canary yellow, chocolate brown, regal mauve, deep teal and neutral peach, packaged together in a black and gold, faux alligator skin wallet and displayed in a formation reminiscent of an artist's palette. Formulas glide on and stay put with a crease-proof finish. This kit includes Buttercream, Yellow, Fudge, Cashmere, Jade and Ebony.
IN TOUCH™: These cream blushes are available in five lovely colors to highlight your natural glow. In Touch™ is available in Connection, a peachy pink, Chemistry, a shimmery mauve, and Charisma, a deep pearlescent purple; Clarity, a clear coral; and Confidence, a deep red. These beautiful shades come in a cream stick which can fit in your purse! This versatile product can be applied under or over minerals for a natural or more dramatic look. Simply dab on the apples of the cheek and blend with a foundation brush or your thumb.
PUREMOIST™ LIPCOLOURS SPF 18 and LIPSHERES SPF 18: Made without chemical dyes, synthetic preservatives or animal products except for beeswax and carmine. If you wear lipstick every day, you will consume two tubes a year. That is a lot of product over a lifetime, particularly since most will contain chemical dyes and synthetic preservatives.
A Consumer’s Dictionary of Cosmetic Ingredients has this to say about a widely used lipstick dye – FD& C Red No. 40:
Used widely in the cosmetic industry. Approved in 1971, Allied Chemical has an exclusive patent on it. It is substituted for FD&C Red No. 4 in many cosmetics, food, and drug products. Permanently listed in 1971 because, unlike the producers of “temporary” colors, this producer supplied reproductive data. However, many American scientists feel that the safety of Red No. 40 is far from established, particularly because all the tests were conducted by the manufacturer. Therefore, the dye should not have received a permanent safety rating. The National Cancer Institute reported that p-credine, a chemical used in preparation of Red No. 40 was carcinogenic in animals.
Our lipsticks have a delicious mint/vanilla flavor.
PUREGLOSS™ FOR LIPS: Many lip products, especially glosses and balms, contain petroleum products. Petroleum interferes with the skin’s natural moisturizing factor and causes lips to dry and chap. Our glosses are in a base of organic vegetable oils with a tingly mint and ginger flavor that plumps without chemicals.
LIPDRINK™ SPF 15: This colorless lip balm really is a drink for the lips. It contains no petroleum-derived products which dry out the lips. People who are regular users of petroleum-based lip balms are on a continual drying cycle – the more they use, the drier their lips become.
LipDrink is in a base of macadamia nut oil to which we’ve added the active sunscreen ingredient of edible zinc oxide for UVB protection. Edible zinc oxide provides an SPF 15 and broad spectrum sunscreen.
We have combined a variety of waxes and oils – some with small molecules in order to penetrate, moisturize and condition the delicate lip membranes and some with larger molecules to provide a protective shield by lying on the surface. LipDrink also contains the antioxidants green tea extract, vitamin E and C. The flavor is a mixture of lemon and orange oils. It feels more moist on the lips than a traditional lip balm.
The tube screws from the top to enable one-handed application and has been packaged to appeal to men as well as women.
Use LipDrink alone or layer it on top of a pencil or lip color.
SUGAR&BUTTER: This exfoliator and lip plumper duo restores moisture to dry, chapped lips for a smooth and moist finish. This lip treat is packaged in a dual-ended tube and is easy to apply. First, apply the exfoliator to gently lift away dead cells. Made with organic brown sugar, it is sweet and nutty to the taste and leaves lips feeling soft and light. Next, apply the lip plumper, which is formulated with peptides to hydrate the lips and stimulate collagen synthesis. The combination of cool mint and ginger soothes and revitalize lips, leaving them with a luscious tint of pink.
JUST KISSED™: The Butter end of our popular Sugar&Butter, Just Kissed is a lip plumper in sumptuous shades. It is a fantastic product for sexy lip conditioning and natural plumping.
MORE LIP™: Now you may plump your lips without the pain of injections. Natural plumping ingredients of mint oils and ginger root extract time release so that as one wears off, the other begins working, making sure that lips stay plump longer. Also softens, hydrates and gently exfoliates the lips.
LIP and EYE PENCILS: Made with conditioning oils and waxes and colored with our same protective pigments. Because we use no FD&C dyes, our pencils can be used anywhere on the face. They are perfectly interchangeable between eyes and lips. Their soft formula lends itself to blending and being used as a lip base. Apply a pencil base and layer with a lip gloss for a very current look. Use our cosmetic pencil sharpener to maintain a rounded point. (Regular pencil sharpeners don’t have a large enough opening and will split the wood.) The only way to sanitize pencils is by sharpening.
EYE HIGHLIGHTER PENCIL: Our jumbo double-ended pencil makes highlighting the eye area easy. Use either the white or pink shade to highlight the inner corner of the eye. Also for lining around the eyes, or highlighting above the browbone or cheekbone. Will also enhance and highlight the lips.
CREAM TO POWDER EYELINERS: Three trios and one quad of colors from a true black to jewel tones. This creamy formula is easily applied with our Eye Liner/Brow brush and can be smudged with the sponge end of the brush or with a finger. Once set, it will stay. Can also be used as an eye shadow or to color brows.
LIQUID EYELINERS: A liquid eye liner with saturated color and real staying power. In Black, Black/Brown and shimmery Gold and Copper to create looks that go all through the day and into the night. The specially designed brush has a long handle that allows easy and controlled application.
LID PRIMER: Keeps eye shadows from sliding around on oily lids and gets more life and longer wear out of lid color. Doubles as a shadow that can be applied with a finger that makes the eye look moist and shimmery. The colors work with everything and go from morning ‘til night. Available in Canvas, Petal and Lemon, the secret ingredient is hydrated silica, which controls oil so perfectly, you'll never see a creased shadow again.
PURELASH™ MASCARA: A mild formula that contains no lacquers, shellac or petroleum-based products. It resists smearing and flaking and is water-resistant. We have added seaweed liposomes and panthenol to this formula to keep it moist and to help to condition lashes. Algae extracts condition and protect lashes to reduce splitting and breaking. We have excellent feedback from customers who have not been able to wear mascara for years because of allergic reactions. It is available in black and brown and is fitted with a hollow fiber brush.
PURELASH™ LENGTHENING MASCARA: A new liposome formula with panthenol – packed full of moisture. Contains no lacquers, shellac or petroleum-based products. This mascara has the addition of wheat protein to condition and curl the lashes, and new-to-the-market triple-length cellulose fibers (not synthetic) to add extra length and thickness. Contains algae extract for conditioning and protection from breakage. It uses the same soft, hollow fiber brush as our original mascara. Available in Jet Black, Brown/Black, Merlot and Navy.
PURELASH™ EXTENDER & CONDITIONER: When used to prime lashes for mascara, it adds measurable thickness and length and allows you to use less mascara. Just like our hair, lashes split and break off from dryness. Algae extract conditions and protects lashes, reduces splitting and breaking and allows the lashes to grow to their full potential; it may even encourage extra growth.
LONGEST LASH: A thickening and lengthening mascara—short, sparse, brittle or fine lashes can all be enhanced with Longest Lash Mascara. Algae extracts condition the lashes so they look longer and fuller. Cellulose fibers add thickness, yet this mascara doesn’t clump, flake or smear. Packaged in a squeezable tube with the highest quality brush, Longest Lash contains 75% more product than normal mascaras. Apply immediately after Lash Conditioner.
When Longest Lash Mascara is initially used, it may feel drier than other mascaras. This is because we’ve replaced the normal water content with algae extracts. The power of the extracts is what nourishes and conditions the lashes. For optimum application and feel, begin with a layer of Lash Conditioner and while it is still damp, apply Longest Lash.
PUREBROW™ GEL: Formulated with a proprietary blend of high tech sea minerals which condition and protect brow hairs, making them healthier, smoother and more manageable. Packaged in a tube with a mascara wand. Lightly stroke onto brows to add color or a highlight. Very effective at covering grey in brows. For an optimum effect, use two PureBrow colors. Can also be used as a light mascara.
PUREBROW™ FIX & MASCARA: Packaged in a double-ended tube, it can be used to hold brows in place or as a clear mascara. Use the comb for brows and the brush for lashes.
24-KARAT GOLD DUST: Contains 24-karat food-grade gold. This luxurious gold powder can be brushed on eyes, cheeks and lips. Mix it with hair gel and work it into the hair or a moisturizer for the shoulders and décolleté. It shimmers on the skin rather than glittering. Also available in Bronze, Silver, Lilac, Pink, Champagne, Green, and Rose Gold.
ONE-4-ALL™ KIT: Contains a triple eye shadow, two cream to powder liners, a half-moon of Complete Colour and two lip glosses. The double-ended brush can be used for eye liners and shadows. The neutral colors in this kit complement a variety of skin shades. The kit is an ideal way of simplifying makeup application. Once the base is on, everything but mascara is available in the kit. Don’t be afraid to mix the colors and make them uniquely individual.
SUPER-SHAPE ME™ EYEBROW KITS: Everything for the brows all in one compact: tweezers for shaping, a lemon cream to powder for concealing redness. Two powder colors to fill in and shade, a wax to groom and place, and two brushes for quick application.
PUREPRESSED® EYE SHADOW KITS: The Daytime Eye Shadow Kit’s five colors work together to create wearable neutral shading. It contains a new color, Almond, ideal for any eye color. The Oyster shade can be used not just for the eyes but for highlighting the top of the cheek bone as well.
The rich shades in our new Nighttime Eye Shadow Kit are ideal for creating a dramatic after hours look. Use Daytime and Nighttime in conjunction with other eye shadows for a multitude of looks.
And if you like be-jeweled eye lids, look no farther than the Bling Eye Shadow Kit. Five opalescent colors highlight the eye lid with blue, violet, gold, green or pink shimmering light.
Take your look from day to night with the bold and elegant eye shadow palette, Smoke Gets in Your Eyes. Apply these shades in different combinations and intensities to achieve a smoky, smoldering look or a glamorous gaze.
TWICE BLUSHED™ CHEEK COLOUR KIT: Twice Blushed combines two complementary shades of PurePressed Blush in one compact. Twice Blushed 1 contains top seller Whisper and Ginger, a new shade in a warm bronze tone.
Twice Blushed 2 contains perennial favorites Cinnamon and Cotton Candy. Having two blushes in one compact gives you the versatility to mix and match shades, define cheeks with the use of color or switch from the lighter to deeper blush as you wish. The compact comes with a mirror and a mini-brush that makes application simple and convenient.
MULTI-COLOUR FOR LIPS: This elegant compact contains a selection of five of our best selling and favorite colors: Rose, Sarah, Ashley, Sharon and Cherry Sparkle PureGloss.
Our PureMoist™ LipColours are in a new liposome formula that packs in moisture, color and staying power and contains an SPF 18 with edible zinc oxide, a natural physical sunscreen – no chemicals to worry about. A delicious vanilla and peppermint flavor completes a real treat for the lips.
As with all our products, the lipsticks contain no synthetic fragrance, chemical dyes, synthetic preservatives or animal products except for beeswax and carmine.
MULTI-GLOSS FOR LIPS 2: Now you can have five of our most popular PureGloss shades at your fingertips. These glosses are made from the same ingenious plumping formula as PureGloss: a base of organic vegetable oils with a tingly mint and ginger flavor that plumps without chemicals. Also contains natural antioxidant botanicals of grape seed and pomegranate extracts to keep lips protected.
ACTIVE LIGHT® UNDER-EYE CONCEALER: This new under-eye concealer disturbs the way light interacts with the skin, creating a soft-focus effect that conceals while it brightens. Ingredients such as cucumber, white tea extracts and buckwheat wax* calm tired eyes and reduce puffiness; grape seed extract and vitamins C and K help to lessen the appearance of dark circles. The added benefit of avocado and sunflower oil gently nourishes the delicate eye area.
*An independent in vivo test on 15 subjects showed that 80% of them had a reduction of 10% in puffiness around the eyes after applying a formulation with 1% Buckwheat Wax twice daily for 28 days. 1% is included in Active Light.
CIRCLE\DELETE® CONCEALER: An eye treatment as well as a concealer containing conditioners like jojoba esters and avocado oil, both high in vitamins A, C, D and E; green tea extract, a potent antioxidant; and vitamin K. Vitamin K is thought to help repair blood vessels that cause some dark circles as well as act as a skin lightener. Apply with our Camouflage Brush.
DISAPPEAR™: This new camouflage cream is so packed with pigment that it will even cover black tattoos! Better yet, Disappear won’t just cover breakouts but will also help them to disappear permanently. This new elegant, liposome-based formula contains seaweed extracts; superoxide dismutase, a copper-containing protein enzyme that decomposes free radicals; and the potent antioxidant green tea extract. Green tea extract isn’t just an antioxidant but has also been documented to combat acne bacteria. Its patented applicator allows you to apply this with or without a brush.
ENLIGHTEN CONCEALER™: Enlighten Concealer is designed to help camouflage hyperpigmentation, bruising and deep gray circles under the eyes while minimizing ashy bleed-through. Simply stipple the concealer on with our Camouflage Brush, feather the edges and then apply the loose or pressed minerals on top. The minerals can be applied with the Flocked Sponge in a pressing motion or with the appropriate brush.
Enlighten Concealer is a whitening treatment as well as a concealer. While it covers, it will also help to lighten the area because it contains three whitening agents – arbutin, licorice extract, and vitamin K. Licorice extract and vitamin K are effective natural lighteners that are now being widely used. Arbutin inhibits the formation of the melanin pigment by inhibiting tyrosinase activity. It is also anti-inflammatory and anti-bacterial.
CORRECTIVE COLORS: A professional kit containing four lightweight shades to correct any distraction; perfects the complexion for a flawless finish. Yellow cancels red; Peach cancels blue, purple and gray; Lilac cancels yellow. Beige acts as a general, neutral concealer. Sheer, lightweight finish. Packaged with an application spatula.
D2O™ (Hydration Spray): In ylang ylang flower water, this facial spritz stays on the skin longer, helping to hydrate and plump the cells. Containing ingredients that calm the skin and fight free radicals, D2O is a must for post-laser! Some makeup artists believe that D2O is the quintessential last step in applying our makeup. It sets the minerals in seconds. Use to wet brushes to make liners. Use anywhere the atmosphere is drying. Back-bar size.
BALANCE (Antioxidant Hydration Spray): This hydration spritz was formulated specifically to help balance the skin’s oil production and pH. It is packed full of ingredients that help to battle free radical and microbial damage.
Tangerine flower water combined with grapefruit extract, chamomile, myrrh and seaweed extracts calm and feed the skin. Myrrh especially reduces inflammation, fights bacterial and fungal infections and improves skin circulation. Seaweed extracts help to reduce sebaceous hyper-secretion and regulate the pH of the skin. The added bonus to Balance is green tea extract. Studies have shown that green tea extract at 3% is measurably beneficial for acne-prone skin, and that’s the exact percentage we’ve used. Back-bar size.
POMMISST™ (Hydration Spray): This new hydration spritz offers the added benefit of pomegranate extract, a powerful antioxidant and UV protector also known to help protect against skin cancer*. It hydrates, conditions and protects all skin types. Use to set the bases and help to conceal pores and fine lines. Refreshing clean scent is soothing and uplifting.
*"For the first time, we have clear evidence that pomegranate extract possesses anti-skin-tumor-promoting effects," said Dr. Farrukh Afaq, University of Wisconsin, lead investigator of a study of pomegranate extract as an agent in cancer prevention.
MAGIC MITT™: Quickly and completely removes makeup using NO cleanser. This process promotes the health of the skin because it does not affect the acid mantle. When this beneficial barrier is intact, it aids the skin in protecting itself from harmful and invasive bacteria.
Magic Mitt is made from a new generation of specially knitted micro-fibers. These micro-fibers are many times thinner than a human hair and are able to penetrate oil films. This hydro-mechanical process breaks the surface tension of the oils that bond makeup to the skin while the fibers gently exfoliate. The combination of warm water and micro-fibers turn the makeup into an emulsion that is easily swept away by the mitt. It will even remove mascara!
Saturate Magic Mitt with warm water and place over the hand. Use as you would a washcloth. Turn the Mitt, if one side is heavy with makeup. It is very important to saturate the Mitt. Lasts as long as a washcloth.
Wash Magic Mitt in warm water with hand soap until all makeup residue is gone, rinse thoroughly and hang it up to dry. Do not store it in anything that does not allow it to dry completely. The unique properties of this fiber allow thorough cleaning and complete drying. This ensures that no living bacteria or organic residues are left on the mitt to culture bacteria or fungi.
Samples have been lab-checked to confirm that Magic Mitt has safe bacterial and fungal counts. Tests from the Michelson Laboratory in California show an extremely low SPC (Standard Plate Count) showing less than 120 bacteria. Most makeup products have between 500 – 1000 SPC or even higher.
BOTANICAL BRUSH CLEANER™: This is ideal for cleaning brushes between clients when you don’t have time to wash them and wait for them to dry. Unlike most quick-drying brush cleaners, Botanical Brush Cleaner does not contain ingredients that may cause skin sensitivities or shorten the life of the brush. In a base of quick drying alcohol and witch hazel, it is enhanced with grapefruit oil and seaweed extracts. These ingredients add to the anti-microbial potency of the formula as well as conditioning the brush hairs themselves.
Spritz the brush head and gently wipe on a paper towel. You will see the makeup removed easily and quickly. Spritz again if needed.
BRUSH SHAMPOO & CONDITIONER: This anti-bacterial, anti-static brush shampoo cleans the brushes thoroughly without the use of sodium laureth sulfate. This cleaner has a soft lemon scent from lemon peel oil and conditions the brushes with soy protein.
